Gain Clarity.
Build Momentum.
Achieve Your Vision.
We help CEOs build thriving businesses with a clear vision, strong leadership, and a proven system for success.
Clarity
Create an actionable plan to grow your business.
Alignment
Get your team working toward a shared vision.
Momentum
Achieve real results with a proven system.
Have you hit a PLATEAU in your business?
Lack of Direction
Without a clear strategy, your team is misaligned, and opportunities slip away.
Wasted Resources
You’re spinning your wheels with no real progress.
Stagnation
Without the right systems, your business will hit a ceiling and stop growing.
The Pinnacle Principles
Learn a proven Operating System for growing your enterprise based on these Five Principles. Master them and watch your business climb.
PEOPLE
Get the right people in the right seats, right away. Then equip and coach them in a unified direction.
PURPOSE
Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.
PLAYBOOKS
Document and optimize your core processes from top to bottom, both internal and customer-facing.
PERFORMANCE
Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.
PROFIT
Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.
WE KNOW THE CHALLENGES OF RUNNING A BUSINESS.
It can feel overwhelming — misaligned teams, stalled growth, and uncertainty about the next steps. I’ve helped countless CEOs like you implement a clear, proven system to regain control, drive momentum, and achieve the success you envision.
I met Doug about 18 years ago, as the new President of The Howard Company. I was a consultant working with banks and business entities. From that day forward, he took control of the changes that were paramount to their turnaround… I did nothing! There was no need for me! All great leaders have several common elements; they care about people, they define the realistic goals, they are passionate about execution and are constantly evaluating the progress. Some turnaround management types have such an ego they think that they make it all happen. As a result they drive the good people away and are left with the dregs! If you allow authorship to responsible employee/partners, it is amazing how superstars flock to your doors. Doug left Howard with a skilled and dedicated management team that is capable of taking the company to the next level. Doug is a good person as well as an excellent manager.
Terry L. Mather
President, CSI – Consultants
Doug has a unique ability to build strong relationships and quickly identify the key issues a business needs to address. What really stands out is his talent for bringing the right people together and helping them operate as a true leadership team. When we implemented EOS in our organization, Doug’s passion for the business operating system was contagious. He not only drove us to fully embrace the tools but also modeled how to follow the processes with discipline and consistency. His coaching and mentorship helped elevate our leadership team and created a foundation that strengthened the entire business.
Sara Sina
President and CEO, The Howard Co. Brookfield, WI
SERVICES
SMALL
(Under 10 employees or $5M)
Two 1-Day Base Camp Sessions
Three 1-Day Quarterly Sessions per year
One 2-Day Annual Summit per year
One Coaching call with CEO per quarter
Access to 80+ Pinnacle Business Tools
MIDSIZE
(Under 50 employees or $5M)
Two 1-Day Base Camp Sessions
Three 1-Day Quarterly Sessions per year
One 2-Day Annual Summit per year
One Coaching call with CEO per month
Access to 80+ Pinnacle Business Tools
Enterprise
(Over 50 employees or $5M)
Two 1-Day Base Camp Sessions
Three 1-Day Quarterly Sessions per year
One 2-Day Annual Summit per year
One Coaching call with CEO per month
Four Rising Leader Sessions per year
Access to 80+ Pinnacle Business Tools
The Proven path we’ll take to the pinnacle
BASE CAMP
DAY 1
Right from the start we get set for the journey, lay out the brutal facts facing the company, assess the team and their ability to climb, and shore up the culture foundations we’ll build from.
BASE CAMP
DAY 2
We review the territory covered in Day One and begin looking out to the future to cast vision, define a compelling purpose and set milestones, growth plans and Rocks.
Quarterly Lookouts
ANNUAL
SUMMITS
Each year we stake two days to rise above the daily grind and think bigger, make plans, and gather the needed tools to set out on a new year, toward the Pinnacle we set our sites on from the start.
certified Pinnacle Business Guide
ABOUT Doug Watson
I believe great leadership is never accidental—it is intentional, disciplined, and learned.
After more than two decades leading organizations at the highest level, I chose to become a Pinnacle Business Guide because I believe great leadership is never accidental—it is intentional, disciplined, and learned. Throughout my career, I have seen firsthand how clarity of vision, strong culture, and effective execution transform companies and the people within them. Now, I am committed to helping other leaders experience that same transformation.
As a former President and CEO, and currently serving as Chairman of the Board, I understand the weight of responsibility that comes with leading teams, managing growth, and navigating challenges. My journey taught me that success is not only measured in financial results, but also in building organizations where people thrive and leaders grow. That perspective is what drives my passion for teaching, coaching, and guiding others to reach their full potential.
The Pinnacle framework allows me to combine proven business disciplines with my personal experience to deliver practical, actionable guidance. I am energized by working with leaders who are ready to elevate their companies and their lives, and I take great satisfaction in seeing those “light bulb” moments when clarity and confidence replace doubt and hesitation.
At this stage in my life and career, guiding others is more than a profession—it is my calling. Helping CEOs, Presidents, and leadership teams achieve alignment, growth, and fulfillment allows me to continue contributing, teaching, and giving back in a meaningful way. My faith is also an important aspect of who I am, influencing not only how I lead, but how I serve others.
Beyond business, I am passionate about health and personal growth. Over the past two years, I’ve been on a transformative weight-loss journey, shedding 104 pounds and rediscovering the joy of strength, energy, and vitality. I enjoy working out regularly, setting goals, and pushing myself to improve—not unlike the same intentional discipline I bring to business leadership.
Family is my greatest joy. I live in Las Vegas with my wonderful wife, Ann. Together, through the blessings of marriage, mergers, and acquisitions of the family kind, we have seven children and twenty-three grandchildren. They inspire me daily and keep me grounded in what truly matters.
Leadership, faith, family, and personal growth—these are my passions, and they are the foundation for the work I do every day with leaders who want to grow their businesses and live more fulfilled lives.
Free tool
Discover where your Business Stands on the path to the Pinnacle.
Take our Baseline Assessment to determine how your company performs across the Five Pinnalce Principles and receive a PDF report with practical recommendations to help you and your team climb to the next level.
– RECEIVE Your Scores Across ALL Five Pinnacle Principles
– Learn How Each Principle Unlocks Business Growth
– Get Actionable Recommendations and Tools
Learn More about the Pinnacle Approach™
The Pinnacle Approach™ is detailed in three books that make up the Pinnacle Library™ LEARN MORE